學歷
- 銘傳大學管理科學研究所博士
Ph.D. in Management Science, Ming Chuan University, R.O.C.
經歷
- 世新大學 產學合作處 產學合作長
- 世新大學 傳播管理學系系主任
- 台灣大學職涯中心 行銷實務講座
- 元培科技大學經營管理研究所 所長及企管系主任
- (老虎牙子)有氧生活股份有限公司 行銷企劃處處長/ 總管理處處長
- 外貿協會 品牌學院 品牌個案講座
- 財團法人工研院經資中心 兼任顧問
- 行政院僑委會/勞委會/青輔會 行銷管理課程講座
- 經濟部中小企業處之整合行銷產業別電子商務計畫審查委員
- 經濟部商業司服務創新研發計畫審查委員
- 經濟部商業司推動廣告業發展計畫審查委員
- 台灣評鑑委員會高等教育評鑑委員
- 農委會創新加值經營計畫審查委員
- 台北市政府之創意提案獎勵審查委員
- 消費者權益報導獎評審委員
- 新北市有線電視獎勵優良自製節目評審委員
- 2019第一屆台灣吉祥物大賽評審委員
- 經發局2020新北市特色商品徵選評審委員
- 公視未來五年發展策略建議研究案評審委員
專長
- 行銷企劃
- 整合行銷傳播
- 品牌行銷
- 廣告公關管理
- 決策科學
證照
- 高階WBSA世界商務策劃師
- TBSA商務企劃能力分級檢定種子教師
- PMA市場產品行銷策略分析師
- CRM顧客關係管理商品分析師
專利及發明展獲獎
- 涼爽背包結構 (新型第M 484339號),核准日期:103/08/21 ,榮獲2015馬來西亞ITEX國際創新發明展「金牌」及波蘭發明者協會特別獎。
- 智能包 (新型第M 490784號),核准日期:103/12/01, 榮獲2015馬來西亞ITEX國際創新發明展「銀牌」。
- 可清理毛髮之髮梳結構 (新型第M 498512號),核准日期:104/04/11,榮獲2016 馬來西亞iENVEX國際發明展「金牌」,及「國際知識產權交流協會」及「泰國政府」二項特別獎。
- 置杯紙袋(新型第M 529676號),核准日期:105/10/1,榮獲2017馬來西亞ITEX國際創新發明展「銀牌」。
- 具捕蚊燈功能之電蚊拍(新型第M 531743號),核准日期:105/11/11,榮獲2017馬來西亞ITEX國際創新發明展「銅牌」。
- 菸盒結構(新型第M 542954號),核准日期:106/06/11,榮獲2018馬來西亞ITEX國際創新發明展「銀牌」。
- 清潔文具改良結構 (新型第M559256號),核准日期:107/5/1,榮獲2018馬來西亞ITEX國際創新發明展「銅牌」。
- 多功能紙袋結構 (新型第M553714號),核准日期:107/1/1,榮獲2019馬來西亞ITEX國際創新發明展「銀牌」。
- 多功能行動電源 (新型第M564859號),核准日期:107/8/1,榮獲2019馬來西亞ITEX國際創新發明展「銀牌」。
- 多功能清潔手套(新型第M583213號),核准日期:108/9/11。
- 健身水壺(新型第M601037號),核准日期:109/9/11,榮獲2021高雄國際發明展「金牌」。
- 行李箱改良結構(新型第M601032號),核准日期:109/9/11。
- 鍋蓋(新型第M583213號),核准日期:111/9/11。
- 拆接式油漆刷(新型第M643715號),核准日期:112/7/11。
獲獎紀錄
- 97學年度教育部補助重要特色領域人才培育改進計畫–產業個案研發計畫,榮獲執行成果競賽優勝(第一名)
- 98學年度世新大學績優輔導老師獎
- 99學年度世新大學特殊教學成就獎
- 99學年度世新大學教師研究績優獎
- 101學年度世新大學教學績優獎
- 102學年度世新大學特殊教學方法獎
- 102學年度世新大學績優社團輔導老師獎
- 103學年度世新大學行政傑出教師獎
- 104學年度世新大學教師研究績優獎
- 105學年度世新大學績優輔導老師獎
- 106學年度世新大學行政傑出教師獎
- 107學年度世新大學產學合作傑出獎
- 107學年度世新大學教學績優教師獎
- 108學年度世新大學產學合作傑出獎
- 109學年度世新大學產學合作傑出獎
- 110學年度世新大學教學績優教師獎
- 110學年度世新大學產學合作傑出獎
- 期刊論文獲得英國 Emerald Literati Network Awards for Excellence 2012之傑出論文獎
- 2018年Leading Innovation Award for IIPNF 國際知識產權交流會創新領導獎
期刊論文
- Hsu, Pi-Fang and Lin, Pei-Yu (2024), The Deeply Research in Corporate Brand’s Short Video Creator Selection Model, International Journal of Uncertainty and Innovation Research, 6(2), 99-118.
- 許碧芳、吳為軍(2024),「中國與台灣VTuber閱聽人之消費者行為研究」,計量管理期刊,21(1),pp.97-116。
- 許碧芳、江怡穎(2023),「整合層級分析法及灰色關聯度於奈米網紅合作人評選模式之建構」,計量管理期刊,20(2),pp.59-74。
- Hsu, Pi-Fang and Tseng, Yun-Hsuan (2023), Selection Model for Key Opinion Leader Co-branding with Taiwan Clothing Brand, International Journal of Uncertainty and Innovation Research, 5(2), 133-150.
- Hsu, Pi-Fang and Liu, Yi-Shan (2022), Developing a Selection Model for the BIOS Senior Engineer by Using Modified Delphi and Grey Relational Analysis, International Journal of Uncertainty and Innovation Research, 4(2), 127-134.
- Hsu, Pi-Fang and Wu, Ching-Song (2022), Using GRA to Select the Optimal Automotive Electronics Supplier for Consumer Electronics Manufacturers, International Journal of Uncertainty and Innovation Research, 4(1), 65-74.
- Hsu, Pi-Fang and Hsu, Ting-Ying (2021), Combined Analytic Hierarchy Process with Grey Relational Grade to Establish a Selection Model for Creative Directors in Advertising Agencies, International Journal of Uncertainty and Innovation Research, 3(3), 189-204. (ISSN: 2617-9571)
- Hsu, Pi-Fang and Kao, Yi-Ling (2021), Selecting Optimal Out-of-home Media Agency via AHP and GRA, International Journal of Uncertainty and Innovation Research, 3(2), 127-142. (ISSN: 2617-9571)
- 許碧芳、涂敏怡、陳俊吉(2021),「品牌重新定位之研究-以E電視購物為例」,產業管理評論,11(2),51-66。
- Hsu, Pi-Fang, Shen, Pei-Di, Hsu, Lynne Cheng, and Tsai, Chia-Wen (2021). Book review: Cases on Smart Learning Environments, International Journal of Technology and Human Interaction, 17(1), 127-129. (EI: Compendex).
- Hsu, Pi-Fang & Yang, Hua-Ling, (2020), Developing a Decision Model for Selecting the Scripts of Trendy Taiwanese Dramas, International Journal of Innovation in the Digital Economy, 11(4), 39-51. (ISSN: 1947-8305) (INSPEC).
- Hsu, Pi-Fang & Lin, Yi-Xuan (2020), Developing a Selection Model for YouTubers Suited for Ad Placement Video Using AHP, International Journal of Information Communication Technologies and Human Development, 12(2), 1-14. (ISSN: 1935- 5661) (INSPEC).
- Hsu, Pi-Fang and Su, Ching (2020), Developing a Selection Model for the Mobile Ad Network Using AHP and GRA, International Journal of Uncertainty and Innovation Research, 2(2), 181-196. (ISSN: 2617-9571)
- Hsu, Pi-Fang & Shao, Chia-Chi (2019), Selecting Appropriate Bloggers for Word-of- mouth Marketing via Grey Relational Analysis, International Journal of Uncertainty and Innovation Research, 1(3), 227-238. (ISSN: 2617-9571)
- Hsu, Pi-Fang & Kung Jia-Yu (2019), Applying Grey Relational Analysis to Select the Optimal Design Company, International Journal of Uncertainty and Innovation Research, 1(1), 51-62. (ISSN: 2617-9571)
- Hsu, Pi-Fang & Hsu, Chia-Hui (2018), An endorsement selection model for sports celebrities in China, International Journal of Sociotechnology and Knowledge Development, 10(2), 1-13. (ISSN: 1941-6253) (INSPEC / SCOPUS)
- 許碧芳、涂敏怡(2017),「美中台OTT TV內容整合業者之產業價值鏈分析」,跨界、匯流與全媒體(主編:林富美),台北:師大書苑,157-178。
- Hsu, Pi-Fang & Liu, Chia-Chih (2017), The Choosing of the Optimal Digital Precise Marketing Company via Grey Relational Grade, Journal of Grey System, 20(4), 197-204. (ISSN: 1028-9488)(Scopus)
- Hsu, Pi-Fang & Tsai, Fu-Chin (2017), Applying Grey Relational Analysis to Choose the Best Streamer of the Video Livestreaming Platform “Twitch”, Journal of Grey System, 20(3), 157-162. (ISSN: 1028-9488)(Scopus)
- Hsu, Pi-Fang & Liang, Jung-Chin (2017), An Electric Racquet Mosquito Zapper with the Function of a Bug Zapper, International Journal of Kansei Information. 8(2), 43-48. (ISSN: 2218-399X)
- 許碧芳(2017),「OTT市場趨勢與消費者收視行為研究」,台灣影視政策建議白皮書(主編:陳清河),台北:世新大學,30-58。
- Hsu, Pi-Fang & Liang, Jung-Chin (2016/12), An Innovative Design of the Hair-Removing Comb, International Journal of Kansei Information. 7(4), 75-82. (ISSN: 2218-399X)
- Hsu, Pi-Fang & Tseng, Yu-Ju (2016), Appling AHP and GRA for Selecting the Optimal Marketing Research Company, Journal of Grey System, 19(4), 189-198. (ISSN: 1028-9488)(Scopus)
- Hsu, Pi-Fang., Lin, En-Ping & Tsai, Chia-Wen (2016), Optimal Selection of Business Managers for Integrated Marketing Communications Companies Using AHP and GRA, International Journal of Customer Relationship Marketing and Management. 7(2), 16-29. (ISSN: 1947-9247) (EI: Compendex)
- Hsu, Pi-Fang, Chueh, Hung-Yu & Tsai, Chia-Wen, (2015), Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency, International Journal of Customer Relationship Marketing and Management. 6(2), 47-67. (ISSN: 1947-9247) (EI: Compendex)
- Hsu, Pi-Fang, Su, Yi-Wen & Tsai, Chia-Wen (2015), Developing a Hierarchy Model for Selection of Social Media Manager. International Journal of E-Adoption, 7(1), 15-26. (ISSN: 1937-9633) (EI: Compendex)
- Rose Hung, Hsu, Pi-Fang and Tsai, Chia-Wen (2015), An Investigation of the application of new media and its impact on Taiwan health communication, International Journal of Strategic Information Technologies and Applications. 6(1), 1-14. (ISSN: 1947-3095) (EI: INSPEC).
- Hsu, Pi-Fang & Chen, Dai-Na (2015), Applying the Grey Relational Analysis in Selection of Elementary School Children’s Learning App, Journal of Grey System, 18(1), 33-40. (ISSN: 1028-9488)(Scopus)
- Hsu, Pi-Fang, Tsai, Chia-Wen, & Chen, Kun-Chung (2014), Optimizing the Host of a Travel Program for Commercial TV Stations by Using the AHP and Sensitivity Analysis, International Journal of Decision Support System Technology. 6(3), 30-42. (ISSN: 1941- 6296) (EI: Compendex)\
- Hsu, Pi-Fang, Po-Chien Chang & Yu-Yiang, Yu (2014), Developing a Product Mix Decision Model for Direct Mail in the Department Store. International Journal of Economics, Commerce and Management, 2(11), 1-16. (ISSN: 2348-0386) (EBSCO)
- Hsu, Pi-Fang & Liang, Jung-Chin (2014), An Innovative Design of the Construction of a Cool and Comfortable Backpack, International Journal of Kansei Information. 5(3), 75-82. (ISSN: 2218-399X)
- 郭敏華、黃柏凱、許碧芳(2014),「虛擬社群涉入對於股票投資行為之影響」,管理評論,第33卷第3期,頁53-70。(TSSCI)
- Hsu, Pi-Fang, Tsai, Chia-Wen, & Chu, Ying-Hua (2014), An Outsourcing Decision Model Based on AHP and Sensitive Analysis for Distribution Marketing Companies, International Journal of Customer Relationship Marketing and Management. 5(2), 38-51. (ISSN: 1947- 9247) (EI: Compendex)
- Hsu, Pi-Fang, Lu, Tien-Chun & Tsai, Chia-Wen (2014), Evaluating mobile application development firms: Comparing views of advertisers and advertising agencies. International Journal of E-Adoption, 6(1), 53-66. (ISSN: 1937-9633) (EI: Compendex)
- Lin, Ya-Han, Hsu, Pi-Fang, & Tsai, Chia-Wen, (2013), Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan, International Journal of Customer Relationship Marketing and Management, 4(4), 27-40. (ISSN: 1947-9247) (EI: Compendex)
- Hsu, Pi-Fang, Lin, Shu-Yu & Tsai, Chia-Wen (2013), Optimal Selection of Korean Dramas for Commercial TV Stations in Taiwan by Using the AHP. International Journal of E-Adoption, 5(2), 14-24 . (ISSN: 1937-9633) (EI: Compendex)
- Hsu, Pi-Fang, Tsai, Wen-Chun & Tsai, Chia-Wen (2013), Patient Safety Concerns among Emergency Medical Staff and Patients. International Journal of Privacy and Health Information Management, 1(1), 29-52. (ISSN: 2155-5621) (INSPEC)
- Hsu, Pi-Fang, & Lin, Fang-Lei (2013), Developing a Decision Model for Brand Naming Using Delphi Method and Analytic Hierarchy Process, Asia Pacific Journal of Marketing and Logistics, 25(2), 187-199. (ISSN:1355-5855) (INSPEC/ ABI)
- Tsai, Chia-Wen, Hsu, Pi-Fang & Tseng, Hsueh-Ju (2013), Exploring the Effects of Web- Mediated Game-Based Learning and Self-Regulated Learning on Students’ Learning, International Journal of Information Communication and Technology Education, 9(2), 39-51. (ISSN: 1550-1876) (EI: Compendex)
- Hsu, Pi-Fang, Lan, Kuo-Yu & Tsai, Chia-Wen (2013), Selecting the Optimal Vendor of Customer Relationship Management System for Medical Tourism Industry Using Delphi and AHP, International Journal of Enterprise Information Systems, 9(1), 62-75. (ISSN: 1548-1115) (EI: Compendex)
- Hsu, Pi-Fang, Tsai, Chia-Wen, & Doong, Sheng-Weng (2012), Developing and Implementing a Model for Selecting Videos for City Marketing, International Journal of Customer Relationship Marketing and Management, 3(4), 50-64. (ISSN: 1947-9247) (EI: Compendex)
- Hsu, Pi-Fang, & Tsai, Chia-Wen (2012), Evaluating the Virtual Products for Online Games via the Grey Relational Analysis. International Journal of E-Adoption, 4(3), 39-47. (ISSN: 1937-9633) (EI: Compendex)
- 盧亞柔、許碧芳 (2012 ),「建立偶像劇男主角評選模式」, 廣播與電視,第34期,1-24頁。(ISSN: 1021-0776)
- Hsu, Pi-Fang (2012), Selection Model Based on ANP and GRA for Independent Media Agencies,” Quality & Quantity, 46(1), 1-17. (ISSN: 0033-5177) (SSCI)
- Hsu, Pi-Fang, Kuo, Min-Hua, (2011/12), Applying the ANP Model for Selecting the Optimal Full-service Advertising Agency, International Journal of Operations Research, .8(4), 48-58. (ISSN: 1813-713X)
- Hsu, Pi-Fang, Chiang, Hsin-Yu, Wang, Chin-Mei (2011), Optimal Selection of International Exhibition Agency by Using the Delphi Method and AHP, Journal of Information & Optimization Sciences, 32(6), 1353-1369. (ISSN: 0252-2667) (Inspec)
- Hsu, Pi-Fang, Chiang, Yi-hsuan, Kuo, Min-Hua, (2011), Accurately Forecasting Growth Trends of User-Generated Media in Taiwan Using Grey Theory. International Journal of Digital Content Technology and its Applications, 5(10), 355-363 (ISSN: 1975-9339) (EI: Compendex)
- Hsu, Pi-Fang (2011), How to Select the Optimal Public Relations Agency for High-Tech Industry: An Analytic Network Process Approach. Advances in Information Sciences and Service Sciences, 3(8), 26-36. (ISSN: 1976-3700) (EI: Compendex)
- 許碧芳、何文堯(2011), 「最佳商業電視台置入性行銷方案」,傳播管理學刊,第12卷第1期,1-17頁。(ISSN: 1993-6516)
- 許碧芳、陳聿瑩(2011), 「台灣中小企業評選品牌顧問公司之決策模式」, 產業與管理論壇,第13卷第2期,64-79頁。(ISSN: 1995-8234) (TSSCI)
- Chang, Ying-Ying, Hsu, Pi-Fang, Li, Min-Hua, Chang, Ching-Ching (2011), Performance Evaluation of Knowledge Management among Hospital Employees. International Journal of Health Care Quality Assurance, 24(5). 348-365. (ISSN: 0952- 6862) (ABI/ Medline/ Scopus)
- Hsu, Pi-Fang, Che-Wei Chang, Cheng-Lung Wu and Hsin-Tien Han (2010), Optimal expert selection of location for Taiwanese correctional facilities, Journal of Information & Optimization Sciences. 31(3). 513-531. (ISSN: 0252-2667) (Inspec)
- Hsu, Pi-Fang (2010), “Applying the ANP Model for Selecting the Optimal Location for an International Business Office Center in China,” Asia Pacific Management Review. 15(1), 27-41. (ISSN: 1029-3132) (TSSCI) (NSC 96-2416- H-128- 009)
- Hsu, Pi-Fang and Hsin-Tien Han (2010), Segmentation and Relationship Marketing Analysis of Online Auctions for Female Consumer Products, Journal of International Marketing and Marketing Research, 35(1), 3-21. (ISSN: 1010-7347) (EBSCO)
- 許碧芳、褚惠萍(2009), 「建立電視台戲劇節目外製單位之評選模式-德菲法與層級分析法之應用」, 傳播管理學刊,第10卷第2期,38-58頁。(ISSN: 1993-6516)
- Hsu, Pi-Fang, Che-Wei Chang and Cheng-Lung Wu (2009), Constructing a Hierarchy Project Model to Purchase Medical Information System, International Journal of Logistics Systems and Management, 5(6), 693-715. (ISSN:1742-7967) (Inspec)
- 許碧芳、丘采薇 (2009), 「商業電視台新聞主播評選模式之建立與應用」,傳播管理學刊,第10卷第1期,頁117-132。(ISSN: 1993-6516)
- Hsu, Pi-Fang, Cheng-Ru Wu and Ya-Ting Li (2008), Selection of Infectious Medical Waste Disposal Firms by using the Analytic Hierarchy Process and Sensitivity Analysis, Waste Management, 28(8), 1386-1394. (ISSN:0956-053X) (SCI & EI)
- Hsu, Pi-Fang and Zhin-Li Kao (2008), Efficient Management of Healthcare Resources: An Investigation of Correlates of Respiratory Diseases, International Journal of Management,25(2), 217-223. (ISSN:0813-0183)(ABI)
- Hsu, Pi-Fang and Hsu, Mei-Ghing (2008), Optimizing the Information Outsourcing Practices of Primary Care Medical Organizations Using Entropy and TOPSIS, Quality & Quantity, 42(2), 181-201. (ISSN: 0033-5177) (SSCI)
- Hsu, Pi-Fang and Bi-Yu Chen (2008), Analyzing the Geography Distribution and Predicting the Growth Trend of Taiwan Primary Care: Study for Chinese Medicine Clinics, Indian Journal of Economics, Vol.LXXXVIII, 351, 599-609. (ISSN:0019-5170)
- Hsu, Pi-Fang, Cheng-Ru Wu and Zhao-Rong Li (2008), Optimizing Resource-based Allocation for Senior Citizen Housing to Ensure a Competitive Advantage Using the Analytic Hierarchy Process, Building and Environment, 43(1), 90-97. (ISSN:0360-1323) (SCI & EI)
- Hsu, Pi-Fang, and Bi-Yu Chen (2008), Integrated AHP and Entropy to Develop a Durable Goods Chain Store Franchisee Selection Model, Asia Pacific Journal of Marketing and Logistics, 20(1), pp.44-54. (ISSN:1355-5855) (Inspec)
- Hsu, Pi-Fang and Zong-Wei Lin (2008), Outsourcing Models Based on AHP and Sensitive Analysis for Advanced Medical Examination Centers, Journal of Statistics & Management Systems, 11(1), 183-200. (ISSN:0972-0510) (Inspec)
- 許碧芳、蘇鈺勳 (2008),「廣告代言人評選模式之發展與應用」,廣告學研究,第29集,29-46頁。(ISSN:1025-5230)
- Hsu, Pi-Fang and Chen, Bi-Yu, (2007), Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using Delphi and Fuzzy AHP, Quality & Quantity, 41(2), 275-290. (ISSN: 0033-5177) (SSCI)
國科會計畫及產學計畫